Childhood Obesity Campaign

This campaign was designed to gain awareness and help end childhood obesity, a huge issue in the US. My research showed that the two strongest tools in the fight against childhood obesity are diet and exercise, which is where my concept came from. I decided to use a bike to reference exercise and build it from fresh produce to call attention to a healthy diet. I tied it all together with the tagline "play with your food." The idea is not to encourage children to diet or reinvent their whole lives, but rather to eat better and make time for activity in their day to day life.

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