DELANEY LAUX

Logo and color palette created for a fitness instructor. Coach Kimmy recently left her gym to go out on her own, so the mission was to built out her individual brand. Some of the asks were that we use a darker color palette, as the gym has a bright orange identity, and that it not be overly feminine, because she trains men and women. The iconography was used to make the otherwise simple logo a bit more personal, and the pattern was developed to support the brand.