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GO GREEN BEER GUERILLA AD CAMPAIGN
Go Green Beer is a recycling campaign targeted at college students who are unlikely to recycle on their own. At the recycling center on Friday afternoons, the brand ambassadors will be giving out six-packs of beer in exchange for each garbage bag of recyclables. The brand aesthetic is inspired by vintage cheerleading teams. The idea is to be encouraging like a cheer team. The campaign takes place in the form of guerilla marketing, with the logo posted in a variety of atmospheres with corresponding taglines.
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