DELANEY LAUX

Nectar is a juice cleanse brand. The butterfly design is meant to liken the change of caterpillar to butterfly to the experience of someone cleansing. The original name was 'Cleanse', as seen in the sketchbook photos, but further research revealed Nectar was a better fit. Caterpillars eat plants before becoming butterflies, surviving on nectar. People cleansing are also living on liquid, and undergoing a metamorphosis of their own. The design has a natural feel, largely

inspired by old-style homeopathic medicine.