DELANEY LAUX

Prada has a very classic and high-class look and feel that has allowed the fashion house to withstand the test of time. The timeless look has caught the attention of high status business people with disposable income. The target market is wealthy elite consumers with a lot of money who value having nice things and looking fashionable. The target market could also be people who want to associate with this high status look whether or not they actually fit this lifestyle. The content on the existing Prada website is very sophisticated, but the organization distracts the viewer. The plan is to reorganize the site using a system that makes more sense to navigate. The website utilizes great photography and products, so the goal is to highlight these assets. Prada is such a high-class brand and it deserves to have an internet presence that reflects that status. The voice of the brand needs to be clean and reflective of the high quality of the product.