DELANEY LAUX

Package design for a California vineyard near Los Angeles that specializes in rosé. The brand is largely defined by the culture in L.A. The target audience is females ages 21-35 living in Los Angeles who don’t have a ton of responsibilities and are able to relax with friends and a glass of rosé on a regular basis. They are very social and have lots of money at their disposal, usually not of their own earnings. You can catch them shopping at boutiques downtown, pampering themselves, or relaxing with their girl gang. They spend their days wearing graphic t-shirts and pool slides and their evenings in slinky cocktail dresses and embellished pumps.